[{"Bold_text": "noun", "List Items": ["an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.Synonyms: angle , ploy , ruse , plan , stunt", "a concealed, usually devious aspect or feature of something, as a plan or deal:An offer that good must have a gimmick in it somewhere.", "a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.", "Electronics Informal.a capacitor formed by intertwining two insulated wires."]}, {"Bold_text": "verb (used with object)", "List Items": ["to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed byup):to gimmick up a sports car with chrome and racing stripes."]}, {"Bold_text": "verb (used without object)", "List Items": ["to resort to gimmickry ,especially habitually."]}]