<p><strong>Noun</strong></p><ul><li>an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.</li><li>Synonyms: angle, ploy, ruse, plan, stunt.</li><li>a concealed, usually devious aspect or feature of something, as a plan or deal: An offer that good must have a gimmick in it somewhere.</li><li>a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.</li><li>Electronics (Informal): a capacitor formed by intertwining two insulated wires.</li></ul><p><strong>Verb</strong></p><ul><li>(used with object) to equip or embellish with unnecessary features, especially in order to increase salability, acceptance, etc. (often followed by up): to gimmick up a sports car with chrome and racing stripes.</li><li>(used without object) to resort to gimmickry, especially habitually.</li></ul><p><strong>End of Response</strong></p>