<p><strong>Noun:</strong></p><ul><li>anything that attracts, entices, or allures</li><li>the power of attracting or enticing</li><li>a decoy; live or especially artificial bait used in fishing or trapping</li><li>Falconry: a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat</li><li>a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region</li></ul><p><strong>Verb (used with object):</strong></p><ul><li>lured</li><li>luring</li><li>to attract, entice, or tempt; allure</li><li>to draw or recall (especially a falcon), as by a lure or decoy</li></ul>