<p><strong>Noun</strong></p><ul><li>A place affording a view of something; position of observation: To sketch a river from the viewpoint of a bluff.</li><li>An attitude of mind, or the circumstances of an individual that conduce to such an attitude: New marketing techniques seen from the consumer's viewpoint.</li><li>Synonyms: Angle, stance, position, perspective, standpoint.</li></ul>