<p><strong>Verb</strong></p><ul><li>(used with object) hyped, hyping.<ul><li>to stimulate, excite, or agitate (usually followed by up): She was hyped up at the thought of owning her own car.</li><li>to create interest in by flamboyant or dramatic methods; promote or publicize showily: a promoter who knows how to hype a prizefight.</li><li>to intensify (advertising, promotion, or publicity) by ingenious or questionable claims, methods, etc. (usually followed by up).</li><li>to trick; gull.</li></ul></li></ul><p><strong>Noun</strong></p><ul><li>exaggerated publicity; hoopla.</li><li>an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.</li><li>a swindle, deception, or trick.</li></ul>