<p><strong>Adjective</strong></p><ul><li>Having the power to bring something new into being, as a creature, or to evolve something original from one’s own thought or imagination, as a work of art or invention: In the mythologies of the earliest human societies, the predominant ideas about which sex was more important in reproduction may have determined the sex assigned to the universal creative force.</li><li>Resulting from originality of thought, expression, etc.; imaginative: creative writing.</li><li>Originative; productive (usually followed by of): Marx believed that labor alone was creative of value, not property ownership.</li><li>Facetious: using or creating exaggerated or skewed data, information, etc.: creative bookkeeping.</li></ul><p><strong>Noun</strong></p><ul><li>The people who design and produce artwork, video, copy, etc., for a business, typically in service of advertising and other aspects of marketing: Creative really hit this one out of the park—we’ve doubled our conversion rate almost overnight.</li><li>Material made for advertising and other aspects of marketing, as a billboard, video ad, or web page design, or the activity of designing and producing it: In our latest campaign for a luxury services client, we used an AI platform to fine-tune creative based on user behavior.</li><li>A person who is an artist, writer, designer, etc., typically one employed by a business to work in advertising or other aspects of marketing: You’ll have to hire at least one new senior-level creative to keep up with the client’s expansion plans.</li></ul>