<p><strong>Noun</strong></p><ul><li>the kind, grade, or make of a product or service, as indicated by a stamp, trademark, or the like: the best brand of coffee.</li><li>a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc.</li><li>a mark formerly put upon criminals with a hot iron.</li><li>any mark of disgrace; stigma.</li><li>a kind or variety of something distinguished by some distinctive characteristic: The movie was filled with slapstick—a brand of humor he did not find funny.</li><li>a set of distinctive characteristics that establish a recognizable image or identity for a person or thing: Building your personal brand will positively impact your career.</li><li>a burning or partly burned piece of wood.</li><li>Archaic. a sword.</li></ul><p><strong>Verb</strong></p><ul><li>to label or mark with or as if with a brand.</li><li>to mark with disgrace or infamy; stigmatize.</li><li>to impress indelibly: The plane crash was branded on her mind.</li><li>to give a brand name to: branded merchandise.</li><li>to promote as a brand or brand name.</li></ul>